Why we publish our ranges
Two reasons. First, it respects your time — if our work and your budget aren't a match, you find out in 30 seconds, not after a sales call. Second, we tell our clients to be transparent with their customers, so it would be strange not to practice it ourselves.
Every project is scoped individually — these ranges show where work typically lands, not a menu of fixed packages. The two-minute will point you at the right range for your situation.
Project ranges
Small Sites & Landing Pages
For getting online properly, or launching a campaign that converts.
$3,000 – $8,000 CAD · depending on scope- Custom design — no templates
- WCAG AA accessibility built in
- AI-ready structured data
- Analytics wired from day one
Mid-Size CMS Websites
For businesses that need to manage their own content with confidence.
$8,000 – $25,000 CAD · depending on scope- WordPress, custom, or headless CMS
- Content modelling plus training
- Schema architecture for AI search
- Zero-downtime migration included
Complex & Custom Builds
For platforms, integrations, and scopes that off-the-shelf can't touch.
$15,000 – $40,000+ CAD · depending on scope- Headless architectures & APIs
- Custom functionality & integrations
- Performance budgets & Core Web Vitals
- Ongoing senior support available
Specialty services
| Service | Typical range (CAD) |
|---|---|
| Email marketing setup — Mailchimp, HubSpot, Pardot, deliverability | $2,000 – $8,000 |
| Accessibility audit — full WCAG 2.1 AA review with a prioritized fix list | $2,000 – $5,000 |
| AI search optimization — schema, entity architecture, AI-assistant visibility | $3,000 – $10,000 |
What moves a project up or down a range
- Content volume — a five-page site and a 50-page site are different animals, even on the same platform
- Custom functionality — calculators, member areas, booking systems, and integrations add scope
- Migration complexity — moving years of content, preserving rankings, and mapping redirects takes care
- Who writes the content — copy supplied and ready lowers cost; copywriting support adds to it
- Timeline — a comfortable schedule costs less than a compressed one
How quoting works
- Tell us the problem. Use the contact form or the — describe what's not working, not what you think you need to buy.
- We scope it honestly. Within one to two business days you get our read on the problem, the right-sized solution, and a fixed quote — including the option we'd choose if it were our money.
- No surprises after. The quote is the price. If scope changes mid-project, we re-quote the change before doing the work — never after.
Common questions
Why is your floor $3,000?
Below that, the only way to deliver is templates and shortcuts — and that's not what we sell. If your budget is under $3,000, a good site builder is honestly your best option, and we've written guides to help you do that well.
Do you charge for the first conversation?
No. The first conversation is free, and so is the 30-minute website review — send us your site and we return the three highest-impact fixes within two business days. Neither comes with a pitch attached.
What about ongoing costs?
We build self-sufficient products — you own everything, and nothing requires us to stick around. If you want ongoing support, we offer it; if you don't, your site doesn't care.